The Challenge of the Impossible

Authors: Neuza Chaves and Viviane Martins
 
 By renewing its vows of excellence, the world's largest brewery has shown that profit, innovation and sustainability can coexist very well with the human eye.” − In O Challenge of the Impossible

 "THIS BOOK WILL SHOW THAT WHEN YOU PUT PEOPLE INTO FOCUS, VALUE REVELTES IN A PRAGMATIC WAY."

 How did a company manage to solve a highly complex problem and go beyond what is considered a level of excellence for the sector? The answer is simple: challenging the impossible.

 And that company is Ambev, which, together with Falconi, a consultancy specializing in Management and People with Technology, revolutionized the reality of its breweries and transformed it into a national champion in terms of extreme quality, efficiency and people retention.

 Neuza Chaves and Viviane Martins present the reader with the journey developed to inspire him to also transform his business, in order to:

 • Realize that turnover lacks an investigative look that reaches the real causes that are undermining your company's results;
 • Able to put into practice the engagement and alignment of the entire leadership so that everyone walks towards the same direction;
 • Build a culture of growth, valuing and awakening the talents of your team so that they reach their fulfilling potential and feel happy to remain in the company;
 • Improve the flow of internal communication so that everyone can share the organization's progress;
 • Achieve lasting results that allow for continued growth.